To enable startups to seamlessly integrate with DSPs, ad servers, ad exchanges, measurement platforms and SSPs, a centralized ecosystem and industrywide support are urgently needed.
Two years ago, Yahoo became the first big Internet company honor Do Not Track (DNT) signals, and on Wednesday it became the first to publicly abandon the troubled opt-out standard. The company told the world via a Tumblr post on the Yahoo Public Privacy blog that it would henceforth ignore DNT requests, saying “we have yet to see a […]
As the fallout from the news that that the National Security Agency has amassed a vast collection of phone and Internet activity records continues, AdExchanger asked several marketing and privacy experts for their thoughts on the impact that the NSA’s data collection program may have on perceptions of consumer data used for advertising purposes. Click […]
