Skate Where The Puck Is Going; Malware, Malware, Everywhere
The NHL develops new revenue streams; malware makes its way into the programmatic ecosystem; and Target plans to open 30 new locations this year, along with revamping existing ones.
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Is The News Business A Viable, Well, Business?; Farewell, Freevee (Maybe)
In today’s newsletter: Dotdash Meredith CEO Neil Vogel dishes on the news biz; Freevee might soon exit stage left; Fubo sues Disney, Fox and Warner Bros. Discovery to block their planned sports streaming service.
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Actually, Your Phone *Is* Listening To You; Google’s Quiet Enhanced Conversion Update
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Hear Me Now? Consumers wary about targeted ads are convinced their devices are eavesdropping on their conversations. Most marketers insist that’s not the case, and their use of other targeting signals has gotten so sophisticated that it just feels like your […]
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In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear
GroupM and Magna release their global year-end industry growth forecasts, sharing their 2024 outlook for CTV, retail media and the advertising industry overall.
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The End Of An Era In Free-To-Play Gaming; How Agencies Are Weathering This Downturn
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gaming The System Apple’s ATT has far-reaching ramifications not just for mobile game monetization but for how studios conceive and build games. Google and Facebook were so adept at funneling players to game developers because they matched people precisely based on gaming history. […]
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What Happens To Sports Marketing Budgets Without Sports?
March Madness. The Olympics. The NBA and NHL playoffs. Brand marketers spend billions on tentpole sporting events annually, but with live sports either canceled or postponed for the year, they must now figure out where to repurpose that budget – or decide if they can use it at all. Here’s how marketers are adjusting […]
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Coronavirus Stopped All Sports. Will it Crush Sports Marketing This Year?
American pro sports came to a screeching halt on Thursday, with the NBA, NHL and Major League Soccer each suspending season play, and the MLB pushing back spring training and opening day games. The ATP, the US pro tennis organization, cancelled all tournaments for the next six weeks. The cascade of postponements started Wednesday night, […]
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How The NHL CMO Is Bringing Hockey Fever To The Desert
In 2017, the National Hockey League debuted its newest franchise, the Las Vegas Golden Knights. But not only did the NHL have to localize its message in a new market, it had the bigger challenge of reaching a digital-first fan base. Which means NHL CMO Heidi Browning, who is tasked with expanding interest and audiences […]