• INNOVATION LABS //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Nathan Poekert

BMW On Influencers: ‘These People Just Want Your Money’

Nathan Poekert has reason to be cynical about the influencer industry. As global director of communications and marketing at BMW Group he’s seen influencers Photoshop their metrics or completely whiff on their contractual obligations. He’s stumbled across engagement pod communities where influencers pool support for each other in a quid pro quo effort to game... Continue reading »

by Allison Schiff // September 23rd, 2019 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google’s Non-Announcement Shocks The Ad Industry – Again
  • Google’s Message To The Ad Industry: We Won’t Build Our Own Third-Party Cookie Alternatives (And We Don’t Want You To Either)
  • Exit Your Bet On Bidstream Identifiers, Because Google’s News Means It’s Time To Double Down On Cohorts
  • The Big Story: Google. Roku. Disney
  • Is The Writing On The Wall For Email-Based IDs? (Yes, No And Maybe)
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved