Music video hosting service Vevo has graduated from the smartphone to the living room. At the start of the pandemic, just 4% of its business came from connected TV. Today, nearly 50% of Vevo’s business comes courtesy of CTV, mainly through numerous distribution partnerships with the likes of Samsung, Pluto TV, Roku, Apple TV, Amazon […]
YouTube launched audio ads in beta on Tuesday to help monetize the moments when people are listening to music but not actively looking at their screen. The 15-second ads, which were in a limited test phase since late 2019, are available to all advertisers globally and can be bought through DV360 and Google Ads. Audio […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Member Me? It’s been just over a year since The Guardian promoted Lee Glendinning from US director to its first executive editor for membership. It’s been important to have a decision-maker who can bridge the newsroom and the business side of things. “Roles like […]
