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»mobile wallet

The Body Shop Freshens Up Its Engagement Strategy With Mobile Wallet

The Body Shop is tapping into mobile wallet as more than just a way to pay. The cosmetics and skin care retailer will use mobile wallet to raise awareness and generate engagement for a campaign launched Wednesday as part of an effort to lobby the United Nations against product testing on animals. The brand hopes... Continue reading »

by Allison Schiff // September 20th, 2017 //
»
Sprint Scores Engagement With Mobile Wallet

Sprint is starting to see the mobile wallet as a natural complement to and extension of its native app. Mobile wallet is on a user’s device by default – Apple Pay on iOS and Android Pay on Android – which creates a lower barrier to entry for brands that don’t have an app or want... Continue reading »

by Allison Schiff // July 27th, 2016 //
»
Honda Uses Lightweight Apps To Drive Traffic To Auto Dealers

For Honda and other automotive advertisers, TV tentpole events such as the Super Bowl are their main drivers of brand awareness. But mobile has increasingly emerged as a priority in test budgets since performance-based strategies can affect sales, too, and auto manufacturers want additional ways to remarket to users who, for example, are nearing the end... Continue reading »

by Kelly Liyakasa // February 25th, 2016 //
»
 

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