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»mobile payments

Pep Boys Talk Passbook Strategy Ahead of Rumored Apple Pay Launch Date

When Apple CEO Tim Cook took the stage in Cupertino last month and unveiled Apple Pay, it was game on for many in the mobile payments industry. While Apple’s embrace of mobile payments doesn’t mean retailers immediately need to outfit every point-of-sale system with an NFC reader, megacompanies like Disney, Macy’s, Panera, Sephora, Starbucks, Walgreens... Continue reading »
by Allison Schiff // October 14th, 2014 //
»
Why Apple Pay Could Be An Advertiser’s BFF

Apple’s first contribution to the wearables market may not be about advertising today or ever – but it could be a step on the way to closing the online/offline gap. The Apple Watch, which fans had previously been referring to as the iWatch, was unveiled to the world Tuesday at Apple’s product launch in Cupertino,... Continue reading »
by Allison Schiff // September 9th, 2014 //
»

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