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»mobile adver

Banner Blindness Isn’t The Issue – Bad Creative Is

“Limited opportunities for creativity” – 44% of marketers surveyed by the IAB and research firm Ovum cite it as one of the key challenges they face when it comes to mobile advertising. That may be the perception, but it’s not the reality, as Showtime demonstrated at the IAB’s Mobile Marketplace conference in New York City on Monday.... Continue reading »
by Allison Schiff // March 30th, 2015 //
»

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