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»Midverse

As Mobile Ad Prices Rise, Some App Developers Shift To Ad Tech

What is the cost of acquiring a loyal app user? Based on the testimonial of various industry insiders, the price is rising so quickly ad revenue can’t keep up. As such, app developers are looking for new ways to profit, often by developing ad tech. Gartner predicts mobile ad spend will reach $18 billion this... Continue reading »

by Judith Aquino // March 4th, 2014 //
»
 

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