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mid-market

Marketers

Advertisers Need Easy Access To DSPs – But AI Is Changing What That Access Looks Like

BY Joanna Gerber// October 1st, 2025

Mike Hauptman, co-founder of AdLib, discusses the company’s evolution and how AI is changing the future of both AdLib and ad tech as a whole.
OPINION: Data-Driven Thinking

Can Speed, Smarts, Scale And Spending Ever Coexist In The Mid-Market?

BY AdExchanger Guest Columnist// August 30th, 2022

Managing digital campaigns for the mid-market is hard. Mid-marketers need to consider speed, smarts, scale and spend. But pick three, writes Marilois Snowman, CEO and founder of Mediastruction.