Retail Media Takes Flight; Spambot News Publishers Are Thriving
In today’s newsletter United Airlines gets into retail media; why AI fails to catch AI-generated content; and political advertisers flock to X for cheap impressions.
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TTD Is All Systems Ro’; Insta Takes Another TikTok Tactic
In today’s newsletter: Roku and The Trade Desk expand their partnership; Instagram changes its content recommendation system; and the European Commission investigates Meta for potential Digital Services Act violations.
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The CMA Updates Its Privacy Sandbox Concerns; The FCC Is In On The Action
In today’s newsletter: The CMA still has a bone to pick with the Chrome Privacy Sandbox; the FCC fines mobile carriers for selling customer location data to data brokers; and the Financial Times is the latest publisher to strike a licensing deal with an AI company.
Tagged in:- Amy Madden
- AT&T
- Axel Springer
- ChatGPT
- Chrome privacy sandbox
- CMA
- Conor Burgess
- Disney
- FCC
- FOX
- ftc
- Google Ads
- Infillion
- Jeff Schmidt
- Jen Wong
- Jessica Rosenworcel
- mediamath
- Meta
- microsoft
- Microsoft Azure
- OpenAI
- SAP
- Sprint
- T-Mobile
- The Financial Times
- the new york times
- Topics API
- verizon
- VideoAmp
- Warner Bros Discovery
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Meta Reports Record Q1 Revenue, But Its Plan For The AI Long Game Has Investors Spooked
CEO Mark Zuckerberg cautioned that it will likely take years before Meta’s generative AI products, including Meta AI, are ready for monetization.
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What Is Up In AdSense Land?; The Epic Suit Lasts An Epic Long Time
In today’s newsletter: Google AdSense publishers are in crisis; Apple is fighting antitrust suits in the UK and the US; and Sherwood Media has a post-SEO strategy.
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Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes?
Industry experts weigh in on Forbes’s MFA subdomain and why ad verification tools still regularly fail to flag some instances of alleged SIVT.
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Google Is Getting Pushy With Ad Strength; RMNs Want In On TV Upfronts
In today’s newsletter: Google’s ad strength meter could push advertisers to adopt Google’s campaign preferences; Home Depot hosts an “InFront” to show off its RMN, Orange Apron Media; and the Privacy Sandbox rollout could do serious damage to the online ad industry.
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Video Game Budgets Are Growing Up, But Ad Tech Still Needs To Catch Up
The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. But ad spend in games still lags behind audience engagement.
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Will The Pretender PMaxes Play Out?; Google Fined For Nonconsensual Web Scrapes
In today’s newsletter: Performance Max has many imitators, but Google’s still ahead of the pack; France’s competition authority fines Google for using news content to train its Bard AI model without their knowledge of consent; and Apollo Global Management offers to acquire Paramount Global for $11 billion.
Tagged in:- Advantage+ Shopping
- Amazon Performance+
- Apollo Global Management
- apple
- CBS
- Channel Factory
- Commerce Max
- comscore
- criteo
- DeepMind
- Digital Markets Act
- Glassdoor
- Google Bard
- Inflection
- Karén Simonyan
- Kartik Mehta
- Margrethe Vestager
- Meta
- microsoft
- Microsoft Advertising
- Microsoft AI
- MRC
- Mustafa Suleyman
- National Amusements
- new york times
- Nickelodeon
- nielsen
- OpenAI
- Paramount
- Paramount Global
- Performance Max
- Perplexity
- Skydance Media
- Smart Performance Campaigns
- TikTok
- Warner Bros Discovery
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Meet The Ad Tech Players Using Generative AI For Their Media Buys
New contextual targeting tools use generative pre-trained transformers (GPTs) to analyze websites and and build contextual audience segments. The companies behind them believe that GPTs can address some of the problems that plague contextual targeting.