Meta Pixel

RE/MAX gets into the retail media game; Meta loses a class-action lawsuit over how it handled period-tracking data; and the IAB Tech Lab unveils its ad delivery playbook for live events.

Class-action attorney Jay Barnes makes the case for why the US **doesn’t** need to pass a dedicated federal data privacy law.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. United We Target United Airlines may join the retail media network runway, reports The Wall Street Journal.  The appeal is obvious. Companies with a sliver of attention during a taxi ride, or even an elevator ride, boast of their “captive audiences” – and that’s nothing […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Is Fair In Love And Panels Nielsen has changed its mind: It won’t force Amazon streaming data into its TV ratings, Ad Age reports. After over a week of drama, which involved exchanging letters with the Video Advertising Bureau, Nielsen is going back […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shop ’Til You Drop Instagram will shut down the ability to tag items and direct people to a sale during a livestream, TechCrunch reports. The feature had been available since 2020 and was part of Meta’s overall push into more direct payments after […]

Businesses should be asking themselves whether their data usage is fair beyond simply getting an opt-in, said Arielle Garcia, chief privacy officer of IPG-owned agency UM Worldwide, speaking at AdExchanger’s Industry Preview in New York City on Tuesday.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pixel Dust A network of website pixels, once the ultimate ad platform flex, can now be a liability. Last week, Meta got dinged by The Markup again, this time for collecting sensitive financial data, including tax filing status, refund amounts and adjusted gross income, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. HIP-HIP- … Hooray?  Meta is being sued again. (We’re sure you’re not surprised.) And this time it’s about health-related data. In June, The Markup uncovered that the websites of 33 of Newsweek’s top 100 hospitals had a Meta pixel embedded that was transmitting data […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hashing Out HIPAA Facebook marketing pixels are ubiquitous. And hospitals are marketers. But are hospitals sending protected data in Meta site tags?  The Markup tested the sites of 100 top hospitals in America and found 33 of them sent health data (including the reason […]