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»Meredith Digital

With third-party cookies on the brink of extinction, publishers can tap into first-party identity as a way to reestablish their value in the market.
5 Takeaways From The Final Day Of Programmatic IO Digital

And that’s a wrap. Thanks to everyone who attended AdExchanger’s Programmatic IO digital conference this month. Over six days in October, more than 45 speakers took to the virtual stage (ahem, their sofas and kitchen tables) to drop knowledge bombs, including deep dives on the future of identity in addressable advertising. Here’s your rundown. Focus... Continue reading »
by Allison Schiff // October 22nd, 2020 //
»
Moat Introduces New Reach Tool For Cross-Platform Digital Campaigns

Digital ad mainstay Moat is getting into reach-based measurement, and incorporating TV. The Oracle Data Cloud unit revealed the general availability of its cross-platform reach tool, Moat Reach, on Tuesday. Oracle Data Cloud has been working on Moat Reach for more than a year, said product management VP Kevin Whitcher. It integrates Moat’s analytics platform,... Continue reading »
by James Hercher // May 19th, 2020 //
»
Publishers Rejoice As Platforms Shun Ad Networks

LiveRail and AppNexus removing resellers from their respective platforms last week were two more nails in the ad network coffin. If any publishers were upset, AdExchanger couldn’t find them. Just the opposite, in fact. While some publishers still use ad networks, most have significantly pared back in recent years, and those that still work with... Continue reading »
by Sarah Sluis // November 16th, 2015 //
»
Recipe Publishers Make Two Deals To Scoop Up Shopper Marketing Budgets

Recipe publishers have realized they can tap into shopper marketing budgets by making their recipes shoppable.  Matching brands and stores to relevant recipes requires technology, and the arms race is on. Meredith Digital on Monday acquired Grocery Server, which provides technology to make recipes shoppable. Separately, Reader’s Digest-owned Taste of Home, once a customer of... Continue reading »
by Sarah Sluis // July 13th, 2015 //
»
 

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