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»meredith corporation

Go Local Or Go Home: Meredith Corporation Gets Serious About Location

Mobile isn’t desktop. That might seem like an obvious statement – but just because something’s obvious, doesn’t mean it’s being put into practice. “Some people don’t get it, and for a time, that was us,” said Michael Cukyne, SVP of digital media at Meredith Corporation, where he and his team focus on broadcast stations in local... Continue reading »

by Allison Schiff // January 6th, 2015 //
»
Why Programmatic Is A Cyborg

The term “programmatic” is contentious even among its faithful adherents. Not only does it inadequately describe a range of ad-buying activities, it also implies that everything is done automatically, as if robots are replacing a human sales staff. But a panel during the Premium Programmatic 360 summit (presented by Sonobi and MediaMath) held Wednesday in... Continue reading »

by Ryan Joe // March 13th, 2014 //
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