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»mediaweek

MediaWeek: APT? Go Back to Your Content Yahoo!

In an October 13 article, Mike Shields from MediaWeek provides his opinion on Yahoo!, the new APT platform and future direction for the struggling, Web media monolith. Shields reveals that, to-date, no agencies have signed up for the platform and "only the San Jose Mercury News and the San Francisco Chronicle newspapers" - presumably on... Continue reading »
by AdExchanger // October 15th, 2008 //
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