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»media measurement

Tom Jenen Brand Metrics
'What Gets Measured, Gets Managed'

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tom Jenen, Chief Revenue Officer of Brand Metrics. Peter Drucker was right when he wrote, ‘What gets measured gets managed.’ Known as the father of modern management, Drucker was revered for his books and articles... Continue reading »
by AdExchanger Guest Columnist // May 24th, 2021 //
»
Apple’s IOS 14 Is Causing Major Changes To How Facebook Does Measurement

Marketers funnel money into Facebook because Facebook can prove ROI. Put $1 in, get more than $1 out. It’s a simple narrative. But Apple’s iOS 14 changes are chipping away at Facebook’s ability to measure and demonstrate performance. And Facebook is reacting by “making wholesale changes to what kind of data and reporting they will... Continue reading »
by Allison Schiff // March 15th, 2021 //
»
UK Antitrust Probe Targets Chrome Privacy Sandbox; Comscore Nabs Strategic Investment

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Built On Sand? The UK’s Competition and Markets Authority (CMA) is launching an investigation into Google’s plan to phase out third-party cookies in Chrome, CNBC reports. The CMA says it’s received several complaints about how Google’s Privacy Sandbox proposals will impact competition. One of... Continue reading »
by AdExchanger // January 11th, 2021 //
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