Matterkind

Retracing DPG Media’s journey to disentangle itself from the influence of Google’s ad platform and compete for direct ad budgets.

IPG struggled in 2023 as tech clients slashed their ad spend and its digital agencies underperformed.

Comcast-owned ad buying platform AudienceXpress upgraded its targeting chops, including more data for audience segmentation and new conquesting capabilities.

“You don’t have to know everything” as a DEI expert, said Femi Olu-Lafe, a 2022 Top Women honoree in the DEI Champions category. As Kinesso’s SVP of global culture and culture, Olu-Lafe stays curious and open to learning from others.

Running video ads can be carbon intensive – and expensive. That’s why LATAM Airlines, Latin America’s largest airline, partnered with SeenThis, which has streaming technology to speed up video ad delivery.

Performance marketing is a CFO’s dream – it drives measurable growth for every dollar spent. That’s why it’s absolutely essential in an unstable economic climate, writes Sean Popen, EVP at Matterkind.

Marketing on the web is undergoing a monumental shift as third-party cookies are phased out. But the real problem is that our industry has gotten so used to them that we’ve missed an important fact: Cookies were never intended to do the heavy lifting we’ve come to rely on, writes Erica Schmidt, Global CEO of Matterkind.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Mole, CMO of Acxiom, Kinesso and Matterkind.  Data is turning into a four-letter word. And if we don’t get beyond the hype to understand it a little better, we’re […]

IPG’s marketing intelligence firm Kinesso has hired Dr. Femi Olu-Lafe as the SVP of culture and inclusion. Olu–Lafe was brought on to push the needle on diversity, equity and inclusion (DEI) initiatives across Kinesso and its sister IPG companies, Acxiom and Matterkind.  Olu-Lafe – previously a senior leader and DEI consultant at YSC Consulting and […]

In the days after the Jan. 6 mob attack on the US Capitol – fueled in large part by former President Trump’s false claims of election fraud – advertisers quickly paused their ad spending amid the heightened sensitivity. By most accounts, the ads were pulled back for 24 to 48 hours by brands and agencies, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 1 Billion Sorries Google says it will start paying publishers for access to their content through a new licensing program. Google intends to shell out more than $1 billion to publishers over the next three years, and it already has licensing deals in place with around […]

Marketers have historically siloed their known customers from their digital audiences, but that separation prevents brands from reaching consumers throughout their journey. To bridge that gap, IPG-owned Acxiom on Wednesday launched ConneCXions, a suite of solutions and software applications that helps marketers deploy consistent audience definitions, based on Acxiom’s first-party ID graph, across direct and […]

Acxiom and Matterkind (née Cadreon) are tightening their partnership with a new addressable media solution for Acxiom clients released Thursday. For the first time, brands will be able to work with Acxiom for addressable media buying through the Addressable Advertising service. The media buys will be powered by Matterkind. More than 2,000 brands already work […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cadreon No More  IPG Mediabrands rebranded Cadreon to Matterkind. The unit will focus on addressable media by leveraging Acxiom data and Kinesso technology to target across channels. Matterkind claims to offer “an expanded and enhanced suite of addressable activation solutions and advisory services” that […]