Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dissing And Dismissing Quelle surprise. On Monday, Google filed a motion to dismiss the Justice Department’s antitrust case over Google’s dominance over the online advertising market. The DOJ sued Google in January alleging that the behemoth – sorry, the company – not only […]
OpenAP, a consortium of TV networks that allows advertisers to buy standardized audiences across their inventory, launched its first tech product on Monday, a supply-side platform (SSP). SSPs are a mainstay of digital publisher technology, and now they’re coming into the TV world to help improve the antiquated linear TV ad buying process by adding […]
When Innovid CEO Zvika Netter co-founded the interactive video ad-serving company in 2006, he and his partners thought they would be the advance guard that would witness the demise of the pre-roll format. Innovid would replace that model with its customizable, targeted iRoll product, which allows viewers to hit a button within a digital video […]
