OPINION: Data-Driven Thinking
Why Publishers Should Help Brand Marketers Launch Programmatic Campaigns
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Stockfleth Larsen, chief marketing officer of Adform. Brand marketers love TV. It’s standard, has global reach, scales quickly and is an easy pitch in boardrooms. But most of all, […]
Tagged in: