Ad Agency Holdcos, But Minus The Ads; Creators In Brief
Holdcos get creative with M&A; striking a balance with influencer marketing; and social influencers are given marketing titles at brands.
Holdcos get creative with M&A; striking a balance with influencer marketing; and social influencers are given marketing titles at brands.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Guinea Pig Farm Google rushed generative AI search responses before the product was ready for primetime. In a recent blog post, Google announced a series of hasty updates after the rollout resulted in some glaring errors. (Would you like some glue in your […]
In today’s newsletter: NAD says influencers should label endorsements as ads, even if they invest in the company; Netflix’s password-sharing crackdown was a catalyst for ad-supported audience growth; and G/O Media sells more of its portfolio.