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»marketing best practices

How To Avoid A Coronavirus Marketing Fail

The playbook for how to advertise during a pandemic is still being written. Coronavirus marketing fails are inevitable. Retargeting ads for out-of-stock products and tone-deaf or opportunistic messaging trail consumers on the web. “This is an unprecedented situation. You have to think deeply about what is right for your business,” said Forrester principal analyst Jim... Continue reading »
by Sarah Sluis // April 3rd, 2020 //
»
 

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