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»marc kiven

Marketers Ignore Retention And Loyalty At Their Peril

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Kiven, founder and chief strategy officer of Signal. CEOs know that the most valuable customers are those they already have. Unfortunately, most marketing campaigns are still oriented toward acquiring new customers... Continue reading »
by AdExchanger // February 22nd, 2018 //
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