MFA Might Finally Be On Its Way Out, As Supply – And Demand – Decline
Equativ is now blocking made-for-advertising content from all exchange activity, marking a larger trend of pushing to eliminate MFA sites.
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NYT’s Joy Robins On Returning To Programmatic, Keeping Things Premium And News Avoidance
AdExchanger caught up with Joy Robins, NYT’s global chief advertising officer, in Cannes for real talk on the top issues facing publishers, from overzealous keyword blocking to balancing subscriptions with ad monetization.
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The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet
The ANA and TAG TrustNet released a new programmatic transparency benchmark so advertisers can see how their campaigns stack up compared with the broader industry.
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Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck
The practice involves monetizing resold subdomains jammed with recycled MFA articles produced by notorious content farms.
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IAS Had A Better Q1 Than DV, But That Doesn’t Mean There Aren’t Elephants In The Room
Integral Ad Science had a decent Q1 – especially in comparison to its direct competitor, DoubleVerify. Even so, frustration with the opacity of third-party brand safety and ad verification providers is increasingly bubbling to the surface.
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Comic: Working Hard or Hardly Working?
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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SSPs Rebut The Notion That They’re Just ‘Dumb Pipes’
The past decade has been tumultuous for supply-side platforms. But SSPs will be fine, according to SSPs. They’re simply evolving.
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Comic: A Real Fixer-Upper
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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AdExchanger’s Most Popular Comics Of 2023
Every week, we publish an original comic inspired by trends in the online advertising industry. These are the stories – and the puns – behind AdExchanger’s top 10 comics of the year.
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Comic: Trick and Trick
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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