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»liz deangelis

The Ad Council Launches A Private Marketplace With Donated Media For COVID-19 PSAs

The Ad Council said Thursday it has launched a programmatic private marketplace (PMP) for public service announcements related to the COVID-19 pandemic. This initiative is its first major foray into donated programmatic media, though it has experimented with targeting audiences on social and specific publishers. The Ad Council coordinates public service advertising campaigns for a... Continue reading »
by Alison Weissbrot // April 16th, 2020 //
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