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»live video

Twitter: The Not-So-Little Engine That … Might?

Twitter is a company that always seems on the verge of flight. The potential is there, but the question remains: Will the platform ever be able to fulfill it? Instability in Twitter’s C-suite doesn’t help. On Tuesday, COO Anthony Noto – second in command to Jack Dorsey – became the most recent top Twitter exec to fly... Continue reading »
by Allison Schiff // January 25th, 2018 //
»
Twitter Turns A Page In Live Video As Publishers Rethink Traditional TV Distribution

Twitter is gunning to become publishers’ platform partner of choice, and it’s leveraging live video as a way to capture content – and dollars – currently flowing to the duopoly. This week, Bloomberg debuted its 24/7 global news network TicToc on Twitter after reaching nearly 8 million people during Bloomberg TV’s live stream of three... Continue reading »
by Kelly Liyakasa // December 21st, 2017 //
»
Live Video Is About Branding – And Acquisition – For Publisher This Old House

Live video is picking up steam, but because it takes extra resources to produce – and monetization is still nascent – it can be a tough tradeoff for premium publishers. Yet, with more consumer platforms, such as Facebook Live, testing new monetization tactics like mid-roll ads in live video, publishers are experimenting more aggressively with... Continue reading »
by Kelly Liyakasa // June 28th, 2017 //
»

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