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»Lex Josephs

Walmart Plus Plus Some Other Plus; The VAB Goes Paneling For Gold

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Interest The idea of a “subscription economy” has grown beyond news and entertainment – and as subscription-based relationships become more valuable, it creates a new way for businesses to work together. Case in point: Walmart talked to Comcast, Paramount and Disney execs about a… Continue reading »
by AdExchanger // August 10th, 2022 //
»
Nielsen Still Trying To Reach (The) ONE; Apple Flexes Its Cash Advantage

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ONE Thing To Rule Them All After a quiet stretch, Nielsen has new details on Nielsen ONE, its cross-device, cross-channel video rating product that began alpha tests last December.  But Nielsen ONE isn’t slated to be generally available until 2024, and alternate currency providers… Continue reading »
by AdExchanger // June 16th, 2022 //
»
Walmart: Competition From Amazon Is Real, But ‘Omnichannel Is What Makes Us Different’

Walmart launched a self-serve ad platform and an ads API marketing partner program on Friday to make it easier for marketers to buy search ads on its site. Previously, Walmart’s sponsored product ads were only available as a managed service through company reps. Although Amazon began beta testing its self-serve ad platform in 2017, Walmart has… Continue reading »
by Allison Schiff // January 6th, 2020 //
»
 

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