• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Lex Josephs

Walmart: Competition From Amazon Is Real, But ‘Omnichannel Is What Makes Us Different’

Walmart launched a self-serve ad platform and an ads API marketing partner program on Friday to make it easier for marketers to buy search ads on its site. Previously, Walmart’s sponsored product ads were only available as a managed service through company reps. Although Amazon began beta testing its self-serve ad platform in 2017, Walmart has... Continue reading »
by Allison Schiff // January 6th, 2020 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • NBCU Strengthens Partnership With FreeWheel To Power A Linear And Digital Convergence
  • The Year Of The Pivot: How Agencies Adapted Their Strategies In 2020
  • As User-Level Tracking Falls Apart, Cohorts Offer An Exciting Measurement Alternative
  • The Digital Advertising Sector’s Original Sin, And How We Must Atone
  • Amazon To Buy Wondery; IAB Offers New Podcast Measurement Guidelines
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved