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»Lee Jones

Google’s App Ads Chief On Why Less Is More When It Comes To App Campaigns

AdWords, search, display, the Play Store, YouTube, AdMob, the Google Display Network… App advertisers used to have to run six or more campaigns at once with Google to try and achieve a single objective. But, as of November, there’s been only one way to promote apps across all Google properties: Universal App Campaigns. Google first… Continue reading »

by Allison Schiff // February 28th, 2018 //
»
 

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