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»kunal gupta

Why Facebook Ads May Not Work As Well Anymore

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. Facebook last week announced that its Off-Facebook Activity (OFA) tool would be available to more than 2 billion users worldwide. The tool debuted in a... Continue reading »
by AdExchanger // February 5th, 2020 //
»
How I Would Break Up Facebook

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. Several political, business and tech leaders have called for the break up of Facebook, usually suggesting that Facebook split its core social networking app from... Continue reading »
by AdExchanger // November 4th, 2019 //
»
Most Branded Content Businesses Need An Upgrade

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, founder and CEO at Polar. When I ask publishers how they are differentiating their branded content business, the common response I hear is, “We create the highest-quality content.”... Continue reading »
by AdExchanger // March 29th, 2016 //
»

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