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»Kontagent

Kontagent Rebrands As Upsight, Plays Down Facebook Fallout

Mobile analytics firm Kontagent has rebranded itself with a new name – Upsight – through its merger with mobile monetization platform PlayHaven, the companies said Monday. The rebranding comes a month after Kontagent and its competitor, HasOffers, were booted out of Facebook’s Mobile Measurement Program (MMP). Upsight also launched a new mobile analytics platform that shares the... Continue reading »
by Judith Aquino // March 17th, 2014 //
»
After Facebook Snub, A Scramble For HasOffers' Clients

Competitors are jockeying to capture customers from HasOffers and Kontagent in the wake of Facebook's decision to drop the two companies from its mobile measurement partner (MMP) program. HasOffers is the larger of the two MMPs shown the door last week for violating Facebook's data policies. It has some very large app customers representing significant... Continue reading »
by Zach Rodgers // February 21st, 2014 //
»
Mobile Apps Firms Kontagent And PlayHaven To Merge Analytics And Marketing Services

Mobile analytics and engagement solutions are among the most competitive arenas in the mobile app space, especially as more startups enter the market. To combat this heavily fragmented space, mobile analytics firm Kontagent and mobile monetization platform PlayHaven announced Wednesday that they are pooling their resources by merging. “Creating a top application today involves dozens... Continue reading »
by Judith Aquino // December 13th, 2013 //
»
 

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