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Bolstering Digital: GfK North America CEO Krajicek Discusses Acquisiton Of Knowledge Networks

In December, global market research firm GfK announced the acquisition of digital research firm Knowledge Networks. And late last week, the company announced the acquisition's closing. Read the release. David Krajicek, CEO of GfK Custom Research North America, discussed the acqusition and its implications. AdExchanger.com: What would you say were the triggers for GfK’s acquisition... Continue reading »
by AdExchanger // January 23rd, 2012 //
»

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