The ‘C’ In CTV Is For Cart; Held To Account
Samsung teases a shoppable TV integration with Amazon; hackers target AI search users for marketing account takeovers; and new research shows young news audiences are “social-first.”
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Kelly MacLean
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Roku And Amazon's New Deal Will Target 80% Of US CTV-Watching Households
In the early hours of Monday morning, Roku and Amazon jointly announced a partnership that will reportedly result in the “largest authenticated TV footprint” in the US.
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Ad Tech’s New Favorite Acronym Is RMN; Google And Amazon Staff Up On Trade Group Know-How
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stores Of Value From regional chains to the largest department and grocery stores, seemingly every retailer is in the retail media network business. Retail ad spend forecasts have leapt to $25 billion and more. Except those numbers mostly track Amazon’s growth, plus a […]