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»Kate Wik

Why MGM Resorts International Brought Programmatic In-House

MGM Resorts International needed to revamp its go-to-market strategy. The hospitality company, which owns hotels along the Las Vegas Strip such as the Bellagio, MGM Grand, The Mirage and Mandalay Bay, as well as properties across the globe, was operating competing media plans for each hotel brand. “We’ve always gone to market as individual resorts,”... Continue reading »

by Alison Weissbrot // April 26th, 2017 //
»
 

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