OPINION: Data-Driven Thinking
The 7 Traits Every Ad Tech Leader Needs To Thrive In The Age Of AI
We spoke to a score of ad tech leaders to uncover seven competencies essential for the success of the next generation of ad tech leadership.
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Joe Zawadzki
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Ad Tech VC Firm Aperiam Wants To Fund You And Give You Advice
Aperiam has a new approach to VC investing that now also involves a strategic consulting practice and matching startups in its portfolio with brands looking for programmatic solutions.
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Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita
Adelaide used this latest cash injection to boost its valuation to $60 million ahead of an all-stock acquisition of Rita, an Amsterdam-based data marketplace with a focus on the EU.
Tagged in:- Adelaide
- amazon
- Aperiam Ventures
- attention metrics
- BlueTree
- Brett Wilson
- Enliken
- Eric Franchi
- GOAL Ventures
- groupm
- Human Ventures
- IRI
- Irwin Gotlieb
- Joe Marchese
- Joe Zawadzki
- John Arts
- jonah goodhart
- Lynda Clarizio
- marc guldimann
- MediaLink
- mediamath
- Meta
- Michael Kassan
- moat
- nielsen
- nishat mehta
- Rita
- seed funding
- TubeMogul
- undertone
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Ads For What You Can’t Get At Walmart; Anything Is Possible
In today’s newsletter: To boost its ads biz, Walmart will show in-store ads for non-endemic brands; Hyve Group buys Possible; and the Senate advances KOSA and COPPA 2.0, but the bills face obstacles in the House.
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How Government Agencies Use Ad Tech; Can Reddit Get Out Of The Red?
In today’s newsletter: Ad tech data can compromise Americans; Reddit has a hard road ahead revenue wise; CTV ad-buying startup tvScientific raises a funding round.
Tagged in:- Aperiam Ventures
- BDMI
- Byron Tau
- Digitalzone
- doubleverify
- Edward Snowden
- Eric Franchi
- Eric Seufert
- FBI
- Gemini
- Grindr
- Hearst Ventures
- Joe Zawadzki
- LiveRamp
- Llama 3
- mediamath
- Meta
- Mike Yeagley
- NBCUniversal
- Paramount Global
- Pentagon
- Progress Ventures
- publicis
- Roku
- S4 Capital
- S4 Ventures
- Sanja Partalo
- sir martin sorrell
- Sonjoy Ganguly
- Thomas Koletas
- TikTok
- tvScientific
- undertone
- Universal Music
- Warner Bros Discovery
- White House
- yahoo
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Blue-Chip Or Green-Chip Agency Accounts; Google’s Epic Mistake
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Win Is A Win? Blue-chip accounts are coveted on Madison Ave, but it’s impossible to tell which clients are really the key wins for the agencies involved. Winning the McDonald’s or Coca-Cola account comes with cachet and solid earned media, but the […]
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Infillion Puts In Top Bid For MediaMath; Meta Courts Cash With Coupons
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hammer Time Infillion is emerging as the top bidder in the bankruptcy auction for MediaMath’s assets, which include its demand-side and data management platforms, Insider reports. Sources say Infillion is making a bid of around $22 million. That’s a steal for a company […]
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Will Joe Zawadzki Buy His Baby Out Of Bankruptcy?; Netflix Concedes On CPMs Yet Again
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From The Ashes? When MediaMath’s defunct assets go up for auction in Delaware bankruptcy court next week, founder and one-time CEO Joe Zawadzki may be in the mix. Zawadzki wants to buy and revive the demand-side platform he founded in 2007 … and […]
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MediaMath Founder Joe Zawadzki Weighs In On The Bankruptcy And His ‘Third Act’
When MediaMath filed for bankruptcy last week, the company’s co-founder and former CEO, Joe Zawadzki, was on the outside looking in. AdExchanger spoke with Zawadzki just a few hours after the news broke.
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MediaMath To File For Bankruptcy After Acquisition Talks Fall Apart
AdExchanger has learned that MediaMath, which raised $600 million since 2007 and had a peak valuation of more than $1 billion, will file for bankruptcy.