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»IPOs

MediaMath Seriously Seeks A Suitor; Facebook Suspends Trump Until At Least 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seriously Looking Although MediaMath has been avidly pursuing strategic options for a year, including a potential sale, it hasn’t worked out. But now the company has hired a team of bankers to get the ball rolling again while ad tech M&A and IPOs are… Continue reading »
by AdExchanger // June 7th, 2021 //
»
Streaming dollars are becoming a key part of upfront negotiations as the market bounces back after a tough 2020.
TV Ad Sales On The Upswing; AppLovin’s Stock Falters

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upfronts Back In Front Streaming dollars are becoming a key part of upfront negotiations as the market bounces back after a tough 2020. Last year, uncertainty reigned. Sports were on pause and marketers wanted flexibility. But this year, the market is on the rebound… Continue reading »
by AdExchanger // May 10th, 2021 //
»
Profitability Is The New Black

Boom and pop. One is the sound of VC money pouring into the ad tech industry. The other is the sound a bubble makes when it bursts. Ad tech has been notorious for heavyweight funding rounds and even larger, some might say bloated, valuations. And companies that were flying high before they went public – Rocket… Continue reading »
by Allison Schiff // April 6th, 2015 //
»
Rocket Fuel Stock Hits All-Time Low In Wake Of Insider Trades

Rocket Fuel’s stock closed at $31.04 Friday, near its lowest point since the ad tech company went public six months ago. The sell-off comes after a group of more than seven investors and senior executives cashed out to the tune of more than $150 million, as reported by InsiderTradingWire. Those transactions, which earned more than $14… Continue reading »
by Zach Rodgers // April 25th, 2014 //
»
Twitter IPO Update: Market Cap Rises, IBM Brings Patent Suit Relating To Ads

It’s good news/bad news for the Twitter IPO today. The company has raised its price range to $23-$25 per share, suggesting strong demand. It also faces an intellectual property infringement claim from IBM — relating in part to ad technology. To address the upside first: At the upper end of its new range Twitter would… Continue reading »
by Zach Rodgers // November 4th, 2013 //
»
Criteo Bumps Share Price Again, Will Raise $230M In Halloween IPO

Updated: Criteo went public Wednesday morning at $31, and is now trading at $41. On Monday we noted that Criteo’s underwriters had increased the target price for its upcoming IPO to $27-$29, exactly the range where Rocket Fuel debuted last month. Now comes word that the price has gone up again, this time to $31… Continue reading »
by Zach Rodgers // October 30th, 2013 //
»
 

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