A picture – or a comic in this case – is worth a thousand words. But each of our most popular comics of 2021 illustrated a key development in the world of advertising and media this year, from the end of last-click attribution and the growth of CTV to mega media mergers and the birds in Google’s Privacy Sandbox. These are the stories behind our top comics of the past year.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Ads Paramount Plus rolled out its ad-supported version on Monday at $4.99 per month for those consumers who don’t feel like shelling out $9.99 for the commercial-free plan. The new AVOD offering is slightly cheaper than the $5.99 option that was part of […]
Facebook’s ability to generate buckets of ad revenue frankly makes its earnings reports a bit … boring. The company shared results for Q1 on Wednesday. Advertising revenue for the first quarter was up 46% year-over-year to $25.4 billion dollars, accelerating across all regions. Average revenue per user in the United States and Canada clocked in […]
Blood pressures spiked at around 1 p.m. Eastern on Monday when Apple at long last released iOS 14.5 out of beta and into the wild. Befittingly, it’s been a wild ride since June 2020, when Apple first announced at its Worldwide Developers Conference (WWDC) that starting with iOS 14, developers and advertisers would need explicit […]
