Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa Utzschneider.
ChatGPT users will start seeing ads this week; is our entire economy structured around bothering consumers?; and the FTC’s investigation into media credibility groups continues.
The Brand Safety Institute released a new tool that lets publishers check whether their site domains have been flagged as MFA by third-party verification vendors.
Integral Ad Science broke a streak of punishing quarterly earnings reports for public ad tech companies when it announced better-than-expected Q4 results on Friday morning.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.
Integral Ad Science is raising rates on various products by one to three cents per CPM. Plus, Gannett is inching back to overall growth.
NCIS: Ad Tech takes off as Washington zeroes in on Adalytics reports; Kroger says attention has yet to prove correlation to performance; and inside California’s backroom deal with Google to fund journalism and AI.
In the crosshairs this time: media sellers with masses of user-generated content, including movie and video review forums with unmoderated comment and discussion sections.
Integral Ad Science CEO Lisa Utzschneider told investors during the company’s Q2 earnings call on Thursday that IAS is “in the thick of the Oracle opportunity, and we’re playing to win.”
Media governance measures advertisers can put in place to navigate the complexity of brand safety and gain better control of the quality of their media spend.
Between 2019 and 2021, two-thirds of advertisers bought ads on sites flagged for repeatedly publishing false or misleading content, a recent study found.
Integral Ad Science had a decent Q1 – especially in comparison to its direct competitor, DoubleVerify. Even so, frustration with the opacity of third-party brand safety and ad verification providers is increasingly bubbling to the surface.
Industry experts weigh in on Forbes’s MFA subdomain and why ad verification tools still regularly fail to flag some instances of alleged SIVT.
Misinformation, MFA sites, third-party cookie deprecation – no wonder advertisers are stressed. And as its 2023 results show, IAS reaps the benefits, with brands seeking brand safety and suitability and contextual advertising solutions.
Integral Ad Science (IAS) had a healthy Q3, with revenues increasing 19% YOY to $120.3 million. And shares jumped by about 5% after earnings.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ghosts In The Machine The rise of machine-learning-powered ad products from Google and Meta is changing the performance marketer’s job from a hybrid creative tactician, media hound and command pilot to, well, someone who just feeds data, text prompts and raw creative assets […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Sauce As Apple wades deeper into the advertising industry sea with its own ad network and attribution system, the company might have to navigate a tricky riptide if it upsets iPhone customers or attracts a regulator’s ire. For instance, Apple doesn’t apply […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up For Sale Disney is considering selling ABC and its eight local stations. Nexstar Media Group is a possible buyer, Bloomberg reports. Disney CEO Bob Iger recently said he’s open to selling some of the company’s TV networks. Linear is a loss leader […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Labels Amazon is dropping a large portion of its private-label products: 27 of its 30 clothing lines will soon be gone, The Wall Street Journal reports. On the one hand, who cares? It’s not like anybody notices the Amazon private labels. “Oh […]
Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout from the recent TrueView scandal.
Integral Ad Science added a new capability to measure brand safety and suitability for off-YouTube sites and apps through YouTube’s ad network.
The alleged independent third-party ad verification on YouTube and across its network does not actually meet the standards any rational being would have for “independent” or “verification.”
The company’s immediate plans for reinvesting its new capital include hiring more executive leadership to spearhead sales and partnerships, growing its engineering team and expanding its presence in the US and Japan.
Is there a correlation between high attention scores, low emissions scores and business outcomes? To find out, Mars and Nestle-owned Nespresso are testing two new private marketplace (PMP)-based products developed by attention metrics provider Adelaide.
Proving value for gamers is only one half of the equation. Advertisers won’t spend on in-game advertising unless they can measure their return on investment using the same programmatic tools they use for other media channels.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work Being called an “ad network” is a major slur for ad tech companies. It implies arbitrage and obfuscation. The Trade Desk and Google butted heads in 2019 over the designation of Google’s exchange bidding (now called Open Bidding) as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Verified Love Triangle When Netflix jumped into ad sales, it promised to include ad verification through both DoubleVerify and Integral Ad Science. And so it came to pass. On Monday, DV and IAS both released their verification solutions for Netflix inventory. Considering […]
Integral Ad Science (IAS) is withstanding the macroeconomic headwinds by homing in on video ad measurement.
