Business Insider’s parent company, Insider Inc., launched its first-ever ad campaign on Wednesday to make sure its ad partners know what the heck it is. The campaign, created with help from Publicis-owned agency Digitas, includes a new corporate website and a media push targeting agencies with display and video ads across trade pubs, Facebook and […]
Given the recent IPO and M&A frenzy, it should come as no surprise that some ad-tech players saw strong revenue growth in 2012, as reported today in the Inc. 500/5000 list. But even keen observers might be impressed by the surges at some data-management providers, in particular DataXu (ranked No. 5 among the entire list with […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of Optimal, Inc.. Having had the fortune (or misfortune) of being involved in online advertising product development over the past nine years, I’ve been able to […]
