“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Nate Woodman, founder of independent consulting firm Proof. For anyone poring over articles in AdExchanger, the news cycle around identity attracts outsized attention and share of mind. One could be […]
Proprietary cookieless identifiers – seems like everybody’s got one these days. “It’s obviously reactive to the impending demise of the cookie,” said Mark Connon, general manager of Experian-owned Tapad, which launched a product on Tuesday called Switchboard that aims to make the growing multitude of cookieless IDs interoperable with each other. Switchboard is a module that […]
The past two years have seen a rush of consortiums, coalitions and ad tech products that all hope to standardize online IDs to improve match rates. But industry leaders, for-profit startup and nonprofit initiatives can have very different ideas on how to solve that problem. “The question is which one of these models will gain […]
