The TDB company that was formed when IBM sold the bulk of its Watson Marketing portfolio to private equity firm Centerbridge in April finally has a name: Acoustic. Acoustic is starting out with a large stable of clients – around 3,500 – inherited from IBM, and a headcount of 1,100. It’s also hiring, with a particular focus […]
IBM is bowing out of mar tech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was fierce and Big Blue’s heart hasn’t been in it for a while. Last week, IBM entered into a definitive agreement to sell its marketing platform and commerce software to private […]
As some industry insiders speculated, IBM is starting to merge its Weather Co. asset with its cognitive supercomputer Watson, a move that will benefit its marketing cloud and commerce businesses. “Everyone wondered why an IT company like IBM would make such an acquisition, a company that produces forecasts for 2.2 billion locations every 15 minutes,” […]
IBM is pushing deeper into the cloud and paid media. Big Blue on Thursday launched the IBM Universal Behavior Exchange (UBX), a platform that unifies marketing tech acquisitions including Unica campaign management, Silverpop marketing automation, Coremetrics analytics and Xtify mobile personalization. It also named 25 UBX partners, including a handful of ad tech players like […]
