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IAB video ad spend report

CTV

75% Of All CTV Transactions Are Programmatic

BY Victoria McNally// July 16th, 2024

Business outcomes are now the most important KPI for determining success with digital video, according to the IAB’s annual report.
digital video

The IAB Predicts Social Video Will Overtake CTV This Year

BY Alyssa Boyle// April 25th, 2024

The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.