Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Absolute power Google has been steamrolling ahead with its privacy sandbox proposals, where progress is incremental – perhaps too incremental. And according to Adweek sources, Google’s ideas are too conceptual as well. Non-Googlers playing in the sandbox “want more concrete examples of how the […]
The debate around privacy – and where Google stands – is kicking up on the eve of Apple’s upcoming September launch of iOS 9. Why? Because though advertising revenue hardly tickles the bottom line at Apple, its decision to enable content blocking in iOS 9 affects how Google’s developers monetize. Apple’s content-blocking feature allows developers to create […]
When Google announced last month its ad networks would move to HTTPS by June 30, it marked another Internet giant adding security features that benefit the user – but that also inconvenience publishers and advertisers. HTTPS makes websites more secure by authenticating websites and web servers and by encrypting client-server communications. In the past, adapting […]
