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»Holland America

Adobe Integrates Analytics And Audience Manager To Connect Marketing To Media

Adobe said Thursday it had integrated Adobe Analytics into its Audience Manager data management platform (DMP). The integration makes it easier for marketers to combine first- and third-party data sets to deliver consistent messaging, and marketers can pull execution data back into their reporting tools for a better view of their customers. “Over the last... Continue reading »
by Alison Weissbrot // September 21st, 2017 //
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