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AppNexus Tosses Its Mobile Header Bidding Solution Into The Ring

AppNexus is hitting the market with its own version of mobile header bidding. Announced Monday, the tool – dubbed PriceCheck – aims to help app developers and publishers maximize their yield by accessing as many sources of demand as possible and revealing what each impression is worth. Then the impressions are routed to the advertisers willing... Continue reading »
by Allison Schiff // January 25th, 2016 //
»
 

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