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»Hadoop

ComScore, Rubicon And Others Look To MapR For Big Data Processing

As digital marketers hone the complementary sciences of behavioral metrics, segmentation and targeting, the deluge of consumer data consistently overwhelms traditional processing technology. The conventional data warehouse and relational database setup may be a workhorse for rigid systems like financial software, but for slicing and dicing marketing and advertising information, the infrastructure shows its age.... Continue reading »

by Ericka Chickowski // October 29th, 2013 //
»
 

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