• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Subscribe //
  • COVID-19 Special Coverage
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Subscribe
  • Search
Connect

»Grant Whitmore

After Years Of An Information Disadvantage, Data And Tools Can Help Publishers Shift The Balance

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Grant Whitmore, chief digital operations officer at Tribune Publishing. For more than a decade a persistent imbalance in data and technology has dogged the programmatic marketplace, putting publishers at a distinct information disadvantage. Publishers... Continue reading »
by AdExchanger // June 21st, 2019 //
»
The New York Daily News Boosts Clients’ Campaign Performance With DMP-Inspired Ad Product

Last year, the New York Daily News created a new advertising product to give clients a simple way to tap into the benefits of its data management platform (DMP). When clients opt in to the product, dubbed AdLift, the Daily News uses insights from the DMP to target and optimize their campaigns. Six months after... Continue reading »
by Sarah Sluis // February 8th, 2017 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Why Platform Changes Are A Bigger Deal Than GDPR
  • Third-Party Cookie Ban Could Bolster Antitrust Case Against Google; Agency Employees Are Super Stressed
  • How To Own Data And Measure Performance In A Cookieless World 
  • Advertisers Must Take The Lead In The Next Privacy Sandbox
  • Not A Good Year For Pay TV: More Than 6 Million US Households Will Cut The Cord In 2020
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved