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»Gradient X

SingTel’s Mobile Ad Firm Amobee Snaps Up RTB Platform Gradient X

Amobee, a mobile advertising company that was acquired by Singapore-based telecom SingTel last year, has bought Gradient X, a Los Angeles-based startup that offers a real-time bidding platform for mobile ads. Gradient X will provide Amobee with a real-time bidding functionality for various ad channels and formats, such as video and HTML5, as well as... Continue reading »
by Judith Aquino // September 5th, 2013 //
»
Gradient X Targeting Mobile Beyond The Cookie

In spite of privacy challenges around the use of cookies in a mobile environment, smartphone and tablet activity is apparently spurring more mobile real-time bidding (RTB) and the use of programmatic tools to conduct business between agencies, publishers and developers. Earlier this year, for example, Adfonic claimed that mobile CTRs and eCPMs were much higher... Continue reading »
by David Kaplan // March 29th, 2013 //
»
 

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