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Daily Mail’s ad-light subscription soars; YouTube Shorts takes another cue from TikTok; and MAGNA predicts an ad spend slump due to tariff-induced uncertainty.

Many in the industry see Google’s fingerprinting reversal as an irresponsible move due to privacy concerns, particularly in regions with strict data regulations.

Oracle’s TikTok bid is a warmed-over Project Texas; Amazon’s ads biz has its sights set on Google; and gen AI search is a good traffic source for retailers, but bad for news pubs.

Omnicom and IPG have both received additional information requests from the FTC about their merger. Plus, publishers don’t know how AI overviews fit into their referral traffic.

Based on the way advertisers deal with publishers, you’d think they were sworn enemies. Our failure to prioritize collaboration on the open web and build a positive value chain has been our collective downfall.

Canadian tech investment firm Redbrick has acquired Paved, a programmatic newsletter platform for publishers that specializes in native ad formats.

PMax has joined Search as what Google dubs “the power pair.”  Plus, TikTok usage and ad spend are still dropping.

Amazon’s ad tech ambitions are crowding out Amazon specialists; EU regulators have concerns about Apple ATT; and Google says breaking it up could threaten national security.

T-Mobile may be considering an acquisition in the mobile data market; Google’s glitch shuts down ads for a weekend; and ad tech’s old guard is salivating over AI startups.

Google has been spotted triple serving ads to search pages. Plus, good luck getting ads next to Oscars content this year.