Trawling The Google Trial Exhibits For Privacy-Related Tidbits
The discovery process in the lead-up to Google’s ad tech antitrust trial has unearthed nuggets of information that aren’t directly related to the case, yet are no less fascinating.
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Google Is Working On A Product To Give Users More Control Over The Ads They See (On Google Only)
Google is launching a new preference center so people can more easily manage their privacy settings, opt out of personalized advertising and specify whether they want to see fewer (or more, ha) ads on a given topic.
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Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul
Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left. The new version of Google Analytics, released on Wednesday, was in beta for more than a year, and will now be the default experience for all users. The updated product includes privacy controls to help […]
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Google Chrome Will Protect Programmatic As It Enhances User Privacy
Unlike competing browsers like Mozilla’s Firefox and Apple’s Safari, Google’s Chrome has to strengthen user privacy without undermining online advertising. Chrome walked that razor’s edge when it revealed plans to create a “privacy sandbox” that will increase protections to user privacy without breaking programmatic advertising that funds publisher content. To bolster its position, Google claimed […]