Comic: What A Meme.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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generative engine optimization
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From ‘Rank Me’ To ‘Trust Me’: How AI Is Rewriting The Rules Of Discovery
The mass adoption of LLMs is shifting internet search for consumers from following blue links to synthesized answers from LLMs. Zero click is here. As generative engines and personal AI agents begin searching, comparing and acting on our behalf, discovery will no longer happen on a search page. It will happen inside the answers with personalized information and preferences.
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AI Feeds On YouTube Sponcon; MFA Comes To Podcasting
LLMs now rely on YouTube as a top source for citations – and that includes sponsored creator content. Plus: Generative AI makes it easy for made-for-advertising publishers to expand their playbook.
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How GEO Startup Evertune Found Its Way Back To Programmatic Targeting
Evertune’s new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots.
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AI Agents Are The Next Era of Search; Can The CMA Help Publishers Wrest Control From Google?
AI startup Limy raised $10 million in seed funding, with a plan to show brands how AI agents are driving sales for their businesses. Plus: The CMA ruled that Google must give publishers more autonomy over the use of their content.