OPINION: Data-Driven Thinking
How Often Does Advertising Really Pay Off?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Two recent episodes of the well-known Freakonomics podcast reviewed novel academic work on advertising effectiveness under […]
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