“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Bauer, head of product marketing at Branch. Have you seen a tweet, blog post or news article in the past few weeks about “ATT opt-in rates,” perhaps accompanied by […]
It’s been 100 days – give or take a day – since Yahoo bought the video demand-side platform and exchange BrightRoll for $640 million, and BrightRoll CEO Tod Sacerdoti has been busy. BrightRoll on Wednesday revealed it’s baking Yahoo audience demographic and behavioral data into BrightRoll’s DSP, which the company claims will enrich ad-targeting capabilities […]
Yahoo is buoying its push to be a mobile player with a mobile dev suite, revealed Thursday at the company’s first-ever mobile developer conference – but the products, and Yahoo’s plans, are highly contingent on an important factor. Will developers see the value in Yahoo’s app-monetization tools? Flurry’s SDK now includes demand from both Gemini, […]
This is what Yahoo’s been cooking ever since it snapped up Flurry in July – a mobile developer suite made of five new and enhanced mobile products. And these are the top-line takeaways: Gemini native ads and video ads from BrightRoll are now available via the Flurry SDK. And comScore will integrate with Flurry to let developers […]
When Yahoo eyes the future, it sees the words “premium mobile media company” appended to its name in lights. That’s been the hope since Marissa Mayer became CEO in 2012. Recent acquisitions of video DSP BrightRoll and app analytics company Flurry speak to Yahoo’s plans and Mayer herself articulated those plans at the Goldman Sachs tech conference in […]
Yahoo’s looking to befriend the devs. During the company’s Jan. 27 Q4 2014 earnings call Marissa Mayer confirmed Yahoo’s plan to use its acquisition of mobile analytics platform Flurry and its SDK as a foundation for a soon-to-be-announced mobile ad network. The Flurry SDK has been installed on more than 600,000 apps, in theory giving Yahoo […]
During Yahoo’s earnings call Tuesday, CEO Marissa Mayer went into some detail about Yahoo’s plans to leverage Flurry’s developer connections to launch a mobile ad network. Mayer said mobile app developers who have downloaded Flurry’s free analytics will be able to turn on monetization with Yahoo Gemini, its native solution, as well as BrightRoll video ads. More than 600,000 apps […]
Most would argue that Yahoo’s de facto policy on the Right Media Exchange had been “do not resuscitate” for quite some time – but now RMX is officially off life support. Several sources tell AdExchanger that Yahoo is finally shutting down the exchange for all non-Yahoo owned and operated networks and publishers. Depending on your […]
Yahoo has doubled down on its mobile bet, agreeing to buy mobile analytics and advertising company Flurry. What does that mean for a company that less than a week ago reported disappointing earnings as it struggled with declining CPMs? A company that’s not yet even breaking out its mobile revenue in its earning statements, while […]
What does Yahoo’s deal to buy Flurry have to do with Twitter’s purchase of mobile exchange MoPub last year? Nothing and everything. But first, let’s define our terms. What is Flurry, exactly? Flurry has a grab bag of solutions under its umbrella: analytics, ad network capabilities and ad exchange functions. But at its core, Flurry […]
Just a week after Yahoo’s Q2 earnings call, in which CEO Marissa Mayer said she was looking to position Yahoo as a “mobile-first company,” the M&A bug has hit again: Yahoo is acquiring mobile analytics platform and ad marketplace Flurry. Publishers sell their ad inventory through Flurry’s platform or buy traffic from applications, which also provides analytics to […]
Monetizing apps in the iOS environment means playing by Apple’s rules, and occasionally adapting to changes in how those rules are enforced. Sometimes those changes can impact the way ads are served and tracked, as happened back in February when Apple (briefly) put a barbed wire fence around the use its Identifier For Advertising for […]
Mobile analytics and advertising firm Flurry will allow advertisers to buy VAST-enabled (IAB’s Digital Video Ad Serving Template) video ad units programmatically through its network and marketplace. It also unveiled additional features through its SDK designed to give app developers more options to show video ads on their apps. “For the first time, publishers or […]
LifeStreet, an in-app advertising platform that claims to have more than 3,500 Facebook developers using its product, is going after a bigger slice of mobile with its new self-service publisher portal. The portal, which was launched today, is an extension of the company’s current portal that is used by Facebook app developers to publish display […]
How best to capture and leverage mobile data is a question of critical importance to advertisers. App analytics and advertising firm Flurry approached it from numerous angles at its SourceDigital13 conference last week. AdExchanger caught up with CEO Simon Khalaf to talk about the company’s new mobile RTB platform and what’s top of mind for […]
Mobile app analytics provider Flurry has been preparing for a world where mobile is the main nexus for marketing and e-commerce. And while mobile ad spend generally lags way behind consumer usage, the company believes that dynamic will change relatively quickly and that its Flurry Marketplace, the name of its mobile RTB system, will help […]
Flurry, a provider of mobile analytics and mobile ad network solutions, announced its latest round of funding – $7 million – which included InterWest Partners and existing investors Draper Fisher Jurvetson, Union Square Ventures, First Round Capital and Draper Richards. Read the release. AdExchanger.com spoke with Flurry CEO Simon Khalaf about the recent raise and […]
